Tuesday, February 23, 2010

Training Tuesday: Prioritizing Your Campaign and The Importance of Time

For this Training Tuesday, which was filmed at a Democracy for America Campaign Academy training session, we'd like to help you focus your campaign on what is most important. As our trainer, Kendra-Sue Derby, mentions, when you have limited resources you have to know how and where to focus them. Now to many, resources equals money, but in actuality, money is never your scarcest resource- it might not be easy, but there is always more money to be raised. In reality, the most important resource to focus up on is that of time. Time machines don't exist- the most time you will ever have on your campaign is on Day 1- so it is important to plan accordingly.

In these videos, Kendra-Sue first discusses the Three Campaigns Assets- Money People and Time and how you should juggle them. Next she goes into more detail about why your campaign should be Prioritized Based on Time. Finally, she encourages you to Use a Voter File, the item that will most help you organize your campaign to fight against the clock.

--Three Campaign Assets: Money, People, and Time

--Prioritize Based on Time

--Use a Voter File

For more Training Tuesday posts from Sum of Change, please visit www.SumofChange.com/trainingtuesday
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