Training Tuesday: 'Your Field Plan: Vote Goals, Targeting, and Field Strategy' from the DFA Campaign Academy

This week, we have a few clips from another session at Democracy For America (DFA) Campaign Academy's 'Grassroots Campaign Training' held September 26th and 27th at Gettysburg College in Gettysburg, PA. This session, called 'Your Field Plan: Vote Goals, Targeting, and Field Strategy', explains how a campaign can best prepare their own operation for electoral success by creating a specific and detailed field plan. According to DFA:

The field plan is the campaign's blueprint for victory. The field plan is the series of strategies and tactics a campaign uses to gather the necessary votes to win an election. The media plan, the finance plan, and all the campaign's administrative capacity serves one goal: support an operation capable of gathering the number of votes necessary to win the campaign. The field plan is that operation.

To this end, we have three clips for you. In the first, our new trainer, Kendra-Sue Derby, a longtime progressive campaign manager and advisor, explains how it is 'All About the Numbers'. As obvious as it sounds, the best way to win a campaign is to have the most voters, so keeping a plan of every voter and voting district and working off of that plan is the best way to win your campaign. In the next two videos, Kendra-Sue discusses some specific of how to best implement your plan by 'Targeting Your Voters'. In part one she outlines how a campaign should classify different kinds of potential voters while in part two she goes into how to approach, or not approach, each group...







For more information about the DFA Campaign Academy trainings, go to http://www.democracyforamerica.com/training. Unfortunately, the 2009 training season has ended, but you can contact DFA about having one in your area in 2010.

Please check out our Training Tuesday page for more Campaign Academy content, and come back every Tuesday @ 6:00 for more Training Tuesday videos.

Face-to-Face Encouragement: VOP at the Metro wth Rep Connoly Cutout

Last week, the Virginia Organizing Project (VOP) and Democracy for America (DFA) took to the metro with Representative Gerry Connelly, well, a cutout of him anyway. Volunteers asked passing metro riders if they would like to take a picture with the cutout for fun, and make a call to Representative Connolly and Senator Warner in support of a public option and a health care reform bill. The event made for some great hangin-with-Connolly interviews (with some unexpected street-side musical accompaniment) ...

The cutout, albeit fun to pose with, was there to send a very serious message to the Representative and other elected officials who are waffling on their support for a Public Option backed health care reform bill. It was an expression of frustration on the part of the DFA and VOP that Rep. Connolly appears to listen mostly to wealthy industry lobbyists, while ordinary citizens are forced to settle for a cutout. They feel that it is too important of an issue for a representative of the people to passivly decide upon and they want their congressmen to take an active role in ensuring its swift passage. This debate has gone on for an exceedingly long amount of time, but as the fight to pass a health care reform bill finally near the finish line, the DFA and VOP appear strong in their resolve to ensure a passage of a healthcare reform bill with a public option.

VOP uploaded a bunch of their pictures from the afternoon to their Flickr site, which we have included below...

Stand for Marriage Maine Plagiarizes Sum of Change

Apparently, the anti-gay marriage lobby isn't big on producing original material these days.

This morning, Sum of Change was startled to discover that video we shot at Netroots Nation this past August is being featured, unattributed, in a television advertisement for the 'Yes on 1' campaign produced by Stand for Marriage Maine. (We chose not to link to the commercial in question, "They Said", we would prefer if people did not watch it)

Stand for Marriage Maine uses our video to falsely suggest that gay rights groups are backtracking on what they paint as a 2005 promise not to pursue the legalization of gay marriage. The ad quotes Pat Peard, leader of Maine Won’t Discriminate, as saying that gay rights legislation "has nothing to do with marriage." The ad then shows Sum of Change's footage of Maine Equality's Monique Hoeflinger stating that her organization's 'No on 1' campaign, which works in exact opposition to 'Yes on 1,' had in fact been fighting for marriage equality since 2005.

Not only is this assertion false, Stand for Marriage Maine does not have the right to the footage and even went so far as to cut out Sum of Change’s logo.

While initially outraged by the theft of our material, we are more disturbed that Sum of Change is in any way associated with Stand for Marriage Maine. What 'Yes on 1' fails to realize is that marriage in a religious sense and marriage equality are two very different things. Peard's claim is that the gay rights debate has little to do with changing the religious institution of marriage but rather awarding the civil rights associated with marriage to gay couples, a conversation in which Maine Equality has indeed been honorably engaged since 2005.

In fact, this sentiment was echoed by Portland Democratic Party chair Sive Neilan. "I think everybody should have equal rights," Neilan told reporters at a rally in April. "[The legislation] has nothing to do with . . . marriage."

Sum of Change immediately issued a cease and desist request to Stand for Marriage Maine, but Zachary S. Kester and Barry A. Bostromm, the organization's attorneys, seems fairly nonplussed by our threat to pursue legal action. Kester is also the chair of the Christian Legal Society. Kester and Bostromm responded with a terse message to Sum of Change:

“Attached is Stand for Marriage Maine PAC's response to your cease and decist request. Any further communications regarding this or any other communication by Stand of Marriage Maine PAC are to be directed to this office.”

Apparently, Mr. Kester and Mr. Bostromm don’t know how to spell ‘desist’ (or ‘decist,’ as he puts it), nor are they aware that the organization they represent is called ‘Stand for Marriage Maine’ and not ‘Stand of Marriage Maine.’ We’re betting neither are the utmost authority on copyright law, either.

In the attached statement, Kester and Bostromm stood by Stand for Marriage Maine’s refusal to take down Sum of Change's footage:

“No permission was required and no permission was sought from Sum of Change Productions, LLC, for use of a very short segment of the gay right summit video, which was filmed at a conference of gay marriage supporters on August 13, 2009.”

Wrong again, Mr. Kester and Mr. Bostromm. The "conference of gay marriage supporters" at which we filmed the "gay right summit video" was, in fact, Netroots Nation, a political convention for American progressive political activists which addresses a wide range of topics. Though gay rights were indeed discussed at this year's conference, a few panelists speaking on behalf of gay rights does not a “gay right summit” make. Sum of Change has difficulty finding confidence in Mr. Kester’s legal assessment when he struggles to correctly define the nature of Netroots Nation.

(Sum of Change feels the need to point out that the gay community is pursuing gay rights, plural, not a "gay right," singular, as Mr. Kester and Mr. Bostromm put it.)

Also, the fair use doctrine under federal copyright law which Stand for Marriage Maine cites as its legal reasoning does not allow the organization to claim authorship of material. By failing to cite Sum of Change as the author of the footage in question, Stand for Marriage Maine implies ownership in an exhibition of blatant plagiarism.

Not surprisingly, this is not the first time Stand for Marriage Maine has run into trouble for stealing material. National Public Radio is currently pursuing legal action against the organization for using audio from an NPR radio show in television spots without permission. Gee, that doesn’t sound familiar.

Scott Fish, Director of Communications for the ‘Yes on 1’ campaign, called NPR’s claim a “ridiculous and frivolous complaint." However, when asked about the use of Sum of Change’s footage in a similar commercial, Fish played dumb and claimed not to have any knowledge of the television commercial whatsoever.

Sum of Change is currently considering legal action against Stand for Marriage Maine. We will continue to update the site with developments.

Training Tuesday: Online Organizing DFA Style

Matt Blizek, of Democracy for America (DFA), was kind enough to allow Sum of Change to bring a camera to the recent DFA Campaign Academy in Gettysburg, PA. The Campaign Academy was founded in 2004, and serves to "focus, network, and train grassroots activists in the skills and strategies to take back our country," We will be bringing you highlights from different panels for the next several Tuesdays, but for this first Training Tuesday we have something special. This is the only training session that we will be airing in full. We will still bring you highlights from many other trainings, but if you would like to see more of them in full, you will have to attend a DFA Campaign Academy training.

Online organizing has sent shock waves through the political community over the last five years. And DFA was on the front lines throughout. So, without further ado, I present to you, Matt Blizek and Online Organizing:

This first video is the entire panel, it is an hour long but definitely worth the watch if you are doing any online organizing:


From the highlight reel, let's start with Matt's story about his first political contribution:


Matt Blizek on online message delivery:


Here, Matt talks a little bit about the national reach of the internet:


We'll be releasing more videos from DFA's Campaign Academy every Tuesday for the next several weeks at Sum of Change. Check back next Training Tuesday at 6:00pm for the next installment. You can also sign up to get an email alert when we release new Sum of Change videos. And please look into DFA's Campaign Academy.

The Equality March: As Missed by the MSM

Lots more pictures available at Sum of Change

Over the weekend, you probably heard about tens of thousands of people standing up for LGBT rights at the Equality March in Washington, DC. It got some decent coverage, mostly on C-SPAN, but for the most part, the MSM really missed the scene. They missed the personal stories attached to this event. Our own Laura Gilbert was there to speak with the protesters.



The march coincided with President Obama's speech to the Human Rights Campaign (HRC). In his speech, President Obama reiterated campaign promises to end discrimination against homosexuals in the workplace, in the military, and in marriage. These promises were made absent any timelines, a fact that did not escape the protesters.

David Mixner, Author and Democratic strategist, expressed the frustration shared amongst many gay rights advocates: "When people tell me to be patient, when people tell me 'Oh Lord, not now,' all I can think about is how many more tears should be shed so that some politicians in a back room can figure out when it's convenient to join us and to fight for our freedom?"

Cindy, marching with her wife Gillian and son Jack, age 3, traveled from Cincinnati, OH for the march. "We are tired of not being represented properly. We want to be part of the visibility of the movement." Cindy is pregnant and due in Novemeber. "Even though we consider ourselves to be married, we are unable to legally wed. In Ohio, we don't have dual adoption and as a result, the non-birth parent has no rights." The New York Times found that, in a best case scenario, a gay couple with two children will pay an extra $41,196.00 simply because they are not a legally married couple. "Our ability to marry has no impact on those who oppose it. But the fact that we cannot marry affects us everyday."



Billie Tadros, seen in the picture above embracing fellow Susquehanna University student Katie Falvo, said "I'd like to have the option to marry the woman I love one day. We're not interested in settling for anything less." Billie "came to be a part of history and work towards equality."

This fight, "is definitively a process, not a one day thing" Billie's girlfriend, Katie, added with a laugh.

Jeremy Griffin, from Ogunquit, ME said, "I am so far from marriage right now. But I'd like to think it will be there for me when I'm ready. I know so many couples who have been together forever and they just don't have the same rights available to them." Jeremy had questioned traveling to DC for this event, seeing as Maine is facing its own version of Prop 8 right now. He decided he would attend this event to bring visibility to Question 1 in Maine and the Protect Maine Equality campaign (this campaign was a featured topic of discussion at the Netroots Nation panel 'From Prop 8 to Full Equality in all 50 States'). Question 1 is up for a vote on November 3rd. If the Protect Maine Equality campaign can pull out a victory here, it would be the first time marriage equality has won at the ballot.

Cynthia Nixon, actress from Sex and the City, hammered the point home:

“Our right to marry is of paramount importance, whether you as an individual gay person listening to me right now, want to get married now or ever. It is important because when a country has different laws for different categories of people, it sends its population a message that the different group of people with lesser rights are somehow inferior and less deserving of respect, and are, in fact, not wholly human. And that message is heard loud and clear by the worst elements in our society. And it instructs them that if they are looking for someone to bully, or beat, or even kill; if they are looking for someone vulnerable to prey upon, gay people are a ready target.

Marriage equality was not the only subject on people's minds this weekend. Don't Ask Don't Tell (DADT) was also prominently featured. Michael Bedwell, of San Francisco, told us that he came to the event in part to remind and inform younger people about his hero and friend, Leonard Matlovich (Seen on the cover of Time magazine in the picture below), a pioneer in the gay rights movement. "It empowers the LGBT community, especially the youth, to know their forebears. Public schools don't teach about these figures."



Lt. Dan Choi, a Unites States Army combat veteran who served in Iraq and the founder of KnightsOut, wasn't born when Leonard first fought the ban on gays in the military. "I hope people understand and decide what they're going to do if Obama is still making promises with no action in 6 months... Until we disrupt their lives and give them motivation to act, I sadly fear the situation is not going to change. It doesn't bode well when nothing is happening, in a situation in which we have such a liberal president, and Democrats have control of both houses of Congress."

The calls for action were partnered with a call to come out as well. Christine McIntire, a law student from Cleveland, OH, said, "I want to encourage people to be brave and come out to their families. Change starts at home." Bruce Babson, a member of the Board of Directors at the HRC, echoed that sentiment in his speech, "Our friends, family and coworkers need to know that when they vote for these bigoted politicians, they vote against us."

Mary Ann Bell, of Virginia said that, "We must all have courage and face what diversity really means. And that means orientation; it means culture; it means race." Mary Anne was one of the seven women to fast only on water for 37 days in front of the Illinois State House to support the ratification of the Equal Right Amendment in 1972. She told us that she fasted "to make the point, to witness, that equal rights should be for everyone. And here we are 25 years later, still fighting."

This sentiment was also expressed by Tanner Efinger, founder of Postcards to the President. "We are, all of us, an unrepresented, motley crew of underdogs, who have gathered in struggle from every class, race, religion, sexual orientation, gender identity and background to say that we are done with waiting. And while there is a certain pace to change the we are told we must abide by, our children are on the streets, our lovers are in early graves and our family are in hospital beds all by themselves and they don't have time to wait for politicians."



-Written by Will Urquhart, reported by Laura Gilbert

More pictures available at Sum of Change

Michael Moore's Brinks Job with Bankers in Tow

Sum of Change and Zej Media are proud to present to you, Michael Moore's Brinks Job, with bankers in tow...



On Tuesday, September 29th, in Washington, DC, Michael Moore premiered his new documentary, a gripping critique of our economy, titled, "Capitalism: A Love Story". Moore arrived at DC's Uptown Theatre in a brinks armored car, with three bank executives in chains in the back. The men marched through the crowd of protesters, who chanted "Fund health care not wealthcare!" and "Boo the banks!"

Moore's attention-grabbing, hard-hitting entrance is symbolic of his films. He employs powerful, if sometimes extreme, tactics to highlight aspects of an issue. On Tuesday night, his arrival at the premiere highlighted the bailed out banks, and CEO's walking away with the public's money. The business men in chains light cigars with burning money, decked out in tuxedos. It was everything you expect from Moore, a fun and entertaining, yet important message.

For more, visit Sum of Change and Zej Media

Thousands in Berkeley Mobilize to Save Public Education in California

On Thursday, September 24^th, an estimated five thousand people attended a rally on Sproul Plaza at the University of California, Berkeley. The rally and subsequent march through campus and downtown Berkeley—scheduled to coincide with and planned in support of the University of California (UC) Faculty Walkout that took place on all ten UC campuses—brought together undergraduate and graduate students, faculty, university workers and alumni to protest the budget cuts at Berkeley and stand up for public education across California.

All in attendance protested the enrollment cuts, layoffs, faculty furloughs and threatened department cuts outlined in a plan pushed through by the UC administration this summer in the aftermath of a reduction in state educational funding to the tune of more than $637 million—or 20% of the 2009-2010 budget. But it is perhaps the already imposed 9.3% increase in student fees for the 2009-2010 school year, as well as the proposed 32% fee increase to be partially imposed mid-year that has invigorated the masses. Many feel these increased fees will effectively privatize California’s public schools, making higher education inaccessible to countless California residents—including those already enrolled in the system. One Berkeley first-year, Magali Flores, currently pays her own fees but expressed worries of having to ask her mother for help if the 32% increase proposal passes, help she is not sure her single mother of five will be able to provide.

Ricardo Gomez, a third-year at Berkeley, says the fee increases will not affect him personally because he receives scholarship; however, “I know for a fact that students will be priced out—particularly undocumented students.” Another student held a sign that said, “’UC’ me now…you won’t see me after 32%”.

After the proposed increase, fees will amount to over $10,000, before room and board. With such high costs, “the line between public and private blurs,” says Alex Tarr, a graduate student in geography at Berkeley and head steward of the Local 2865 UAW which represents 12,000 student employees, grad-student instructors, readers and tutors.

But it is not just students who have something to say about the fee hikes. Paul (who declined to give his last name), a Spectroscopist and member of the University Professional Technical Employee union (UPTE), expressed concern that the University was no longer following its mission, laid out in the 1960 California Master Plan for Higher Education—specifically, the principle that higher education should be accessible to all regardless of one’s economic means. “The whole mission of the University of California was so anyone could come here, to a public university that was as good as Harvard or Yale. The irony is that it is cheaper now to go to either one of those schools than to one of the UC’s”—referring to the ability of many Ivy League schools to run needs-blind admission and finance the education of any admitted student who is unable to pay. Personally, he said, he has two children he hoped to send to the University of California system, but with rising costs he is exploring options in other states.

Tamar (who declined to give her last name), a Berkeley alum and an UPTE member (a union which chose to strike on the 24^th in solidarity with the Faculty Walkout after itself engaging in 19 months of negotiations with the University with no contract), wanted to bring greater awareness to the day-to-day changes brought on by these budget cuts. “Professors are being forced to furlough classes, to work harder in less time with less salary. Facilities and departments have fewer open hours or may close entirely. Essentially, students will be paying 32% in increased fees for reduced services.”

Tamar—and many others—argue that such drastic budget cuts are unnecessary. Many expressed a belief that the money is there, despite the reduction in state funding, but it is being allocated disproportionately to executive salaries for the Regents, the Cal football coach and especially President Mark Yudof, towards whom a great deal of the protesters’ ire was directed. (An objective observer may become sympathetic to such ire after reading Yudof’s snarky responses to Deborah Solomon’s questions in the September 24^thNew York Times interview.) Those who place most of the blame for the budget crisis on the University leadership demand budget transparency and democratization of the Board of Regents.

Others believe the blame for the current budget crisis should lie primarily on the state, whose priorities they question. They cite statistics that show that over the past 20 years, state expenditures on education have gone down from 17% to 7% while state expenditures on the prison system have gone up from 3% to 10%. As Ruben Canedo, a representative of the SOLIDARITY alliance and one of the organizers of the march, put it, “The message that the state is sending to kids is that it is more prepared to send you to the prison system than the education system.”

And still others believe the fact is there is simply not enough tax revenue to sustain public education in California. Those carrying signs that said, “Repeal Prop. 13” said the current state budget crisis was foreseen long ago. “Once Prop. 13 froze property taxes at 1970’s rates, a future budget crisis was inevitable,” said California State University, Monterey Bay campus Professor C. Menning. Originally intended to protect elderly residents from being taxed out of their homes, “it was the corporations who benefited most” from Proposition 13, Menning said. In 2004, in an attempt to preempt the public education crisis, Governor Schwarzenegger, then UC President Robert C. Dynes and CSU Chancellor Charles B. Reed created The Higher Education Compact that put forth a plan to mitigate the budget gaps by raising student fees and increasing private fundraising. This is the crux of the argument that California public higher education is being privatized. Or perhaps even the smoking gun.

Still, the September 24^th rally at Berkeley, along with the walkouts across California, illustrate the fact that thousands want to preserve public education. And the 24^th was just the beginning. Berkeley has held a general assembly and established committees to continue organizing in this fight. Conferences are being held to connect the UCs, CSUs, Community Colleges and K-12s within regions and eventually across the state. This is exciting: a new movement with inspiring leaders waiting in the wings. Thousands of leaders, in fact, ready to mobilize to protect the promise of an accessible education for all. “This is not a movement for a specific community or population,” said Canedo. “We stand in solidarity for education. We ask for your support.”

An estimated five thousand people gathered to rally on Sproul Plaza at the University of California, Berkeley.








































































































































































































































































Among the protesters was a contingent representing student-parents. They held a banner that asked, "Where's the affordability you promised us?"









Representatives from the Student Worker Action Team (SWAT) and the SOLIDARITY Alliance, among others, lead the march through the Berkeley campus and downtown Berkeley.










Marchers returned to campus via Bancroft road.









The marchers staged a sit-in at the intersection of Telegraph and Bancroft across from the Sproul Plaza entrance of the Berkeley campus.


Both UPTE (University Professional Technical Employees) and CUE (Coalition of University Employees) chose to strike in solidarity with the UC Faculty Walkouts on September 24th. Union members and supporters picketed at the Berkeley campus entrances throughout the day.







As night fell, a General Assembly was held for anyone who wanted to help organize to continue the fight to save public education.











Despite three relocations of the General Assembly due to a lack of open University facilities, hundreds moved together and finally settled in Lower Sproul Plaza on a chilly night to continue organizing.