The field plan is the campaign's blueprint for victory. The field plan is the series of strategies and tactics a campaign uses to gather the necessary votes to win an election. The media plan, the finance plan, and all the campaign's administrative capacity serves one goal: support an operation capable of gathering the number of votes necessary to win the campaign. The field plan is that operation.
To this end, we have three clips for you. In the first, our new trainer, Kendra-Sue Derby, a longtime progressive campaign manager and advisor, explains how it is 'All About the Numbers'. As obvious as it sounds, the best way to win a campaign is to have the most voters, so keeping a plan of every voter and voting district and working off of that plan is the best way to win your campaign. In the next two videos, Kendra-Sue discusses some specific of how to best implement your plan by 'Targeting Your Voters'. In part one she outlines how a campaign should classify different kinds of potential voters while in part two she goes into how to approach, or not approach, each group...
For more information about the DFA Campaign Academy trainings, go to http://www.democracyforamerica.com/training. Unfortunately, the 2009 training season has ended, but you can contact DFA about having one in your area in 2010.
Please check out our Training Tuesday page for more Campaign Academy content, and come back every Tuesday @ 6:00 for more Training Tuesday videos.