[Mackey] attempted to capitalize on the brand reputation of Whole Foods to champion his personal political views but has instead deeply offended a key segment of Whole Foods consumer base.I have not shopped at Whole Foods in months. My entire family began shopping elsewhere after I came across the calls to boycott online. As a somewhat young man, I have not taken part in many nation-wide boycotts, and cannot remember any specific victories before this.
So today, this Christmas, is a day that I did not expect to remember forever as a significant organizing milestone for me. This boycott brought no health care to the uninsured, it did not make the health care bill stronger, and it had no direct impact on my life or my friends' and family's. It did, however, send a message to anyone who would dare to use their corporate position to further corporate political philosophy: your customers are listening and have no problem shopping accordingly.