This week's Training Tuesday post revolves around a repeated mantra from Kendra-Sue Derby, this week's trainer- It's All About The Numbers. Before you start worrying about anything else in your campaign, you have to know how many votes you need to win. This seems relatively self-evident, but it is a number that often goes overlooked. You first must set YOUR WIN NUMBER, the number of voters you will need to win. But how do you set this number and which past elections do you use as research? To be able to make sure this number as accurate as possible, you must be able to GET THE CURRENT NUMBER OF REGISTERED VOTERS. The number of registered voters will change drastically from the beginning of your campaign to the end and you have to be on top of that number or risk losing all of those new voters. Your win number isn't only number you need and it is important to know that YOUR VOTE GOAL IS NOT YOUR WIN NUMBER. You win number is the minimum number of votes you need, but you have to determine how many votes you need to solidify a victory. Finally, you much POST YOUR NUMBERS so that those working in your support know the goal. If the candidate and the campaign manager are the only ones who know those numbers, then your campaign will probably struggle.
-- YOUR WIN NUMBER
-- GET THE CURRENT NUMBER OF REGISTERED VOTERS
-- YOUR VOTE GOAL IS NOT YOUR WIN NUMBER
-- POST YOUR NUMBERS
This slew of videos are from Democracy For America's Campaign Academy. These particular session was filmed in at Gettysburg college in Gettysburg, PA. To find out more about Democracy For America's Campaign Academy, go to http://www.democracyforamerica.com/training.
To see more training videos, go to www.SumofChange.com/trainingtuesday