(Reposted as part of our staff picks from 2009, originally written by Will Urquhart on 8/18/2009)
This is not spam. This is not a commercial. This will seriously save your campaign money, and make it more effective at the same time.
There is a lot more to show from the "Cutting-Edge Evidence-Based Best Practices" panel. We are going to release a long version (almost the entire 1.5 hour panel), sometime over the next week or two at our Netroots Nation page.
This test, done by the Analyst Institute, reminds me of one specific mail piece. I had just come home, from door to door canvassing. I was working on a City Council race at the time, but there was a heated Mayoral race as well. There were three typical lit pieces in my mail box. Big, glossy, nice color work. All typical. Then there was one letter from one of the candidates office. It was in a normal envelope, just a black and white, typed out letter. A dear neighbor letter. At the bottom were signatures, seven of them to be exact. Each signature was from one of my neighbors, someone that lived no more than a mile from me. The letter read off a few of the reasons that these neighbors were supporting this candidate for Mayor. I cannot name a single specific detail about any of the other lit pieces. Clearly, one piece drove itself into my memory, and the others simply did not.
For more video of Netroots Nation, visit the Sum of Change NN'09 page.